At Lore, we believe in the power of storytelling and are passionate about celebrating heritage, connecting with culture and appreciating the individual complexities and experiences of everyday life.

Inspired by the land that we call home and the ancient traditions of rug-making, we have created two signature collections in honour of the beautiful trees that cradle our colourful landscape and the tales that are woven into the tapestry of rug-making traditions.


The 'Roots Collection' is an homage to our beginnings and the journey that Lore is about to embark on. Carefully curated, this collection celebrates our history and creates perfect harmony between our indoor and outdoor spaces, helping us to stay grounded in our day-to-day lives. 

The 'Fable Collection' is inspired by the ancient art of Persian rugs. A culture steeped in timeless beauty and tradition, we have curated this collection in honour of powerful Persian female figures. Crafted with intricate patterns and rich colours, the Fable Collection bridges the gap between the past and present, inspiring homemakers to cultivate a space that embraces change but honours tradition.